The Ecommerce SEO Stack: 7 Must-Have Tools to Increase Your Ecommerce Rankings by BlueStout
The Ecommerce SEO Stack: 7 Must-Have Tools to Increase Your Ecommerce Rankings by BlueStout
By OCP | BlueStout.com
This article from the social media marketing experts over at BlueStout.com highlights their recommended SEO stack with 7 helpful tools to help you make sure your eCommerce pages and products are getting indexed, ranked, and driving customers to your online store.
Inbound links affect your rankings because the search engine is essentially attaching value to your content based on the "authority" of the page linking to your site.
As an eCommerce owner, this is important to understand because if a user searches with an intent to purchase, search engines will display "rich snippets" that will show product descriptions, user reviews, price range of the product, and many more details based on what the company sells – but only for those companies that have this functionality correctly implemented.
They offer visual snippets to go along with their research and informative tips and tools and leave little to the imagination by the end of the article.
Inbound links affect your rankings because the search engine is essentially attaching value to your content based on the "authority" of the page linking to your site.
As an eCommerce owner, this is important to understand because if a user searches with an intent to purchase, search engines will display "rich snippets" that will show product descriptions, user reviews, price range of the product, and many more details based on what the company sells – but only for those companies that have this functionality correctly implemented.
They offer visual snippets to go along with their research and informative tips and tools and leave little to the imagination by the end of the article.
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Adding this information to each of your products can help increase overall sales because when a user is searching with intent to buy, things like images and reviews definitely influence their purchasing decision. According to Moz, "Crafting a thoughtful, empathetic user experience helps ensure that visitors to your site perceive it positively, encouraging sharing, bookmarking, return visits, and inbound links—all signals that trickle down to the search engines and contribute to high rankings."
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